Standing Out in the Crowded Field...

Use ECM and BPM to be extraordinary.

t can be tough finding ways to stand out in the crowd of competition. As Seth Godin points out in his book Purple Cow: Transform Your Business by Being Remarkable, “The world is full of boring stuff -- brown cows -- which is why so few people pay attention.”

He continues by saying, “The essence of the Purple Cow -- the reason it would shine among a crowd of perfectly competent, even undeniably excellent cows -- is that it would be remarkable. Something remarkable is worth talking about, worth paying attention to. Boring stuff quickly becomes invisible.” Click here to read additional excerpts from the book.

It’s not to say that these average, brown cows are bad…they just don’t stand out. Many companies sometimes find themselves in similar predicaments -- unable to position themselves much differently than their competition.

ECM, with its document management and business process management, capabilities can provide the needed answer. It can help you do things more remarkably in the coming year, providing you with an edge over your competition.

According to Gartner’s Jim Sinur, in his post Top 5 BPM Impacts for the Next Decade, in 2011 BPM will:

• Continue to deliver savings;
• Appeal to new audiences;
• Deliver better workforce management;
• Deliver high quality processes; and
• Help with new business innovation.

A properly designed ECM/BPM system can make it easier for you to understand the documents and information that flow through your organization and how that information is used. ECM software can help you understand the touch points of your information and how to link disparate systems and integrate technologies, allowing you to make the most of your existing resources.

The post, 8 Benefits of an ECM Solution, summarizes the paybacks of ECM nicely:

1. Reduced storage costs
2. Reduced operating costs
3. Reduced e-discovery costs
4. Increased productivity
5. Improved work-life balance
6. Increased customer satisfaction
7. Better decisions made faster
8. Business continuity

Bottom line:

Breaking through the clutter to stand apart from the competition isn’t easy these days. But, ECM and BPM technologies can help you gain a needed advantage by automating your processes, reducing your costs, and improving your services.

Talk with us:

What are your plans to stand out from your competition in 2011? We’d love to hear your “purple cow” ideas and find out if there are ways our DocFinity document management and BPM software can help you become even more remarkable. Contact us today!

For more information or to schedule a demonstration, please Contact DocFinity now.